The Development of the Rock Musical free essay sample

To provide an overview of the scope of the genre of rock opera, will briefly discuss some of the most renowned works. It is usually the British rock band The Who that is credited with releasing the first rock opera ever (in 1969), Tommy. It was partly inspired by the Beetles 1967 concept album SST. Peppers Lonely Hearts Club Band, which had already experimented with alternatives to the simple, single-oriented approach to recording Alps. Interestingly, as far as productivity is concerned, this genre reached its peak in the late sass and early sass in England 0 at a time hen rock and pop musicians were keen on experimenting with new musical forms and contents, and when society in Europe was, after the highly active sass in the United States, still very much interested in musical treatments of contemporary problems and hardships.The Whos rock opera follow-up to Tommy, Quadraphonic, was released in 1973; from 1969 to 1 975, another British rock band, the Kinks, released four rock operas: Arthur or the Decline and Fall of the British Empire (1 969), preservation (1 973), soap opera (1975), and Schoolboys in Disgrace (1975). We will write a custom essay sample on The Development of the Rock Musical or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jotter Tulles front man Ian Anderson also experimented with the rock opera format in the 1 9705, contributing Thick as a Bank(1 972), A passion Play(1973), and TOO Old to Rockville: -ROR young to Die(1 976).Probably the last rock opera to come out of England was Pink Floods legendary double album The Wall in late 1979. The rock operas mentioned deal primarily with the problems of young, mainly working-class people in England, or with the role and image of rock musicians in society. Quadraphonic, for example, depicts the emotional emptiness, frustration, anger, rebellion, of an ultimate Who fan who belongs to a cool motorcycle nag, the Moods. He revolts against his parents, his boss, and any kind of alliance with ordinary peoples lives, their small pleasures and drama. The teenage hero, Jimmy has a problem with authority in general, but in the end he comes to realize that even his cool clique is dominated by the same relentless, inhumane rules and laws as the rest of society; the only difference seems to be the fashionable clothes the Moods are wearing and the trendy music they are listening to. Disillusioned he rides his motorcycle off the cliffs into the sea. The Kinks operas also deal with flashbacks. Schoolboys in Disgrace, for example, is a nostalgic trip through childhood, reviving sass rockabilly.It is a series of vignettes rather than an actual story, telling about a naughty schoolboy and his gang, who are always playing tricks on their teachers and bullying their schoolmates, until one day, after another incident, the schools principal decides to disgrace the boy and his gang in front of the whole school. This is the turning point in the boys life: he realizes that people in authority will always be there to kick him down, that the Disesta blishment will always put him in his place. Arthur, obviously a pun on the historically laden theme of King Arthur, was the Kinks most successful and critically acclaimed rock opera. It depicts the story of an ordinary London man who has spent most of his life on his knees, laying carpets, who is now retired, owns a nice little house in suburbia and leads a small life, numbed by the horrors of World War II and English bureaucracy. Now having reached the final stages of his unimportant life, Arthur reminisces and starts to question the meaning of his life, in which he has more often than not been treated Daly and looked down on, lost a son in the war and raised another one who has become a frustrated young man.Pink Floods The Wall is one of the most successful albums in rock history, topping the United States album chart for fifteen weeks in 1 980 and spanning off the hit single Another Brick in the Wall (Part which remained at No. 1 on the United States singles chart for four weeks. In the 1 9805 The Wall was made into a movie directed by Alan Parker and starring Bob Gelded in the lead role as Pink. Pink Floyd took The Wall on tour, with the most famous, if not c omplete performance taking place n Berlin after the fall of the Berlin Wall in 1989.The Wall is a double album about a fictional, emotionally crippled, depressed rock star, Pink, who is unable to cope with the pressures of life and therefore builds a wall around him. The wall is obviously a metaphor for his psychological isolation, for the barrier he creates to distance himself from his pain. As parts of his life spin out of control, the wall grows and Pink ultimately blames everyone, particularly women, for his incapability to deal with his neuroses. The origins of his deplorable state is illustrated by flashbacks in individual songs, such asPinks childhood memories of his fathers death in World War II (Another Brick in the Wall [Part his overprotective mother (Mother), the repressive school system, and his fascination with and fear of sex (Young Lust). When his record company uses drugs to get him to perform, his onstage persona is transformed into a homophobic fascist. In the albums last song, The Trial, Pink finally faces himself, mentally prosecutes himself, and the wall comes tumbling down. On the musical plane, the opera mirrors the fragmentary presentation of the story, seamlessly blending melodic reagents, sound effects, and larger musi cal numbers (cuff. The Wall: Pink Floyd). In the end, Pink 0 very much like Jimmy in Quadraphonic L] is disillusioned by his success, feels trapped by fame and wounded by his failed relationships; salvation through rock music does not take place. As we have seen with the works discussed above, the interest in hard-core rock opera in the sass can most directly be attributed to sociological causes. If we now take a closer look at Tommy, probably the most famous rock opera, we will encounter some of the key factors and mechanisms that are at play in rock peer, its production, and its reception in general.Tommy was written by Pete Townsend, leading member of the British rock band The Who, and was first released as a double concept album on 23 May 1969 D at a time when England was lurching from crisis to crisis, shaken by an extremely weak economy, a high unemployment rate, high inflation, strikes, and social friction. The ALP became a huge hit for the band, climbing up to No. 4 in the United States album charts (staying on the charts for forty-seven weeks) and to No. 2 in the United Kingdom. By 1 993, the band had sold two lion copies Of the album in the United States alone. Pinball Wizard was released as a single and reached No. 4 and No. 5 in the united Kingdom and United States respectively. Tommy is set in England from the sass to the sass and tells the story of a boy who is traumatized by childhood experiences. As a small child Tommy witnesses his father, believed missing in World War II, return from captivity and kill his mothers lover. As a result the boy becomes blind, deaf and dumb, and is subjected to psychological, medical and sexual abuse by his family and doctors. Although the story is operatic, the means of expression on the musical plane are reminiscent of an oratorio. All four members of The Who sing for much of the time, no one singer portraying any one character. However, The Whos pure working-class style rockabilly in part fails to generate and detail the emotions found in the libretto, and to some extent lacks musical originality and innovation. Hence, the Tommy score doesnt seem to have a particularly strong personality of its own. In that, the music explicitly reflects working-class ideals and can be seen as successfully underscoring the libretto.It is a one-dimensional world that is portrayed in the story, so the rather one-dimensional music effectively describes the characters lives. It obviously works best in the depiction of Tommys frustrations and aggressions, possibly because rock music is traditionally associated with those emotions and notions. The Indenture, an instrumental number reminiscent in its function within the rock opera of an intermezzo in classical opera, for example, offers very exciting and stimulating music describing Tommys acid trip. The Who performed the rock peer non-stop for nearly two years, to rave reviews especially in England and the United States.Their live shows attracted a vast new audience who was captured and fascinated by the rock theater-like performances. The Who had gone from a Designing band to an Album band, had won critical acclaim and credibility, although the BBC and various rock radio stations in the United States had banned the album for its daring content from the onset. The Who also became the first rock band ever to perform their rock opera at the Metropolitan Opera in New York( June 7 1970). They went on to perform it in peer houses in Canada and Germany.Soon Tommy took on a life of its own: it was adapted for a ballet, an orchestral pop album performed by the London Symphony Orc hestra (1 972), In the past three decades the rock opera has repeatedly been revived, by The Who themselves in concert performances as well as in theater performances of various musical versions, frequently staged and produced by Townsend himself. With its quality rock music and the tale of lust, LSI, rebellion, sadism, and retribution, Tommy perfectly captures the sass spirit, and in that Tommy is very much representative of rock operas in general.

Table of Contents Essays (18692 words) - , Term Papers

Table of Contents QUEST Timeline 2 Copy of QUEST Timeline 3 Parent Notification Form 5 QUEST Grading 7 Standard QUEST Style 8 Social Issue Declaration Form 9 Annotated Bibliography 11 Source Check Directions 12 Source Check Sample 13 Essential Question (EQ): First Draft 15 Consultant Agreement Form 17 Experience Plan 18 Experience Hours Log 21 QUEST Interviews 23 QUEST Interview s (Ex amples ) 24 Creating Outlines For QUEST Papers/Presentations 25 Social Issue Research Paper 26 Social Issue Research Paper (Selected Examples) 29 Social Issue Research Paper Rubric 31 Social Issue Research Presentation 32 Social Issue Research Presentation Rubric 35 QUEST Service 36 Service Plan 39 Service Verification 43 Essential Question (EQ): Updated Draft 45 Policy Paper 47 Policy Paper Rubric 50 Policy Presentation 51 Policy Presentation Rubric 53 Essential Question: Answer Paper 54 Government Advocacy Letter 55 Government Advocacy Letter (Example) 56 QUEST Binder Check (Checklist) 57 QUEST Testimony 59 QUEST Testimony Rubric 61 Ms. McCauley's Guide to Citing Anything! 62 QUEST 2016-2017 Timeline First Semester Ends 1/22 Semester 1 Sept 20 th Quest Kick-Off (Norse Hall) Sept 27 th Social Issue Declaration Form (Eng/Gov) Parent Notification Form (Gov) Oct 11 th Source Check #1 (Eng) Oct 18 th Essential Question First Draft ( Eng/ Gov) Nov 1 st Consultant Agreement Form (Gov) Experience Plan (Gov) Nov 8 th Source Check #2 (1 Ac. Journal) (Gov) Nov 15 th EXPERIENCE Interview Notes (Eng) Nov 29 th Source Check #3 (1 Ac. Journal) (Eng) Dec 6 th Social Issue Research Paper Outline (Eng) Dec 13 th Social Issue Research Paper (Eng) Source Check #4 (Include In Ann Bib) (Gov) Annotated Bibliography #1 (Gov) Jan 9 th to 27 th Social Issue Research Presentation (Gov) Jan 10 th 5 Experience Hours Log (Gov) Jan 17 th Service Plan (Econ) Semester 2 Feb 7 th SERVICE Interview Notes (Eng) EQ Draft (Gov/Eng) Feb 14 th Source Check #5 (1 Ac. Journal) (Econ) Thank You Email (Eng) Feb 28 th Source Check #6 (Eng) March 7th Policy Paper Outline (Econ) March 14 th Policy Paper (Econ) Annotated Bibliography #2 (Eng) March 28 th Service Verification (Econ) March 27 th to April 13 th Policy/Service Presentation (Eng) April 11 th Answer Paper (Eng) Government Advocacy Letter (Econ) April 25 th Binder Check (Eng) April 28 th Last Day to Turn in Work! May 24 th and 25 th Testimonies (Grade in Eng) QUEST 2016-2017 Timeline First Semester Ends 1/22 Semester 1 Sept 20 th Quest Kick-Off (Norse Hall) Sept 27 th Social Issue Declaration Form (Eng/Gov) Parent Notification Form (Gov) Oct 11 th Source Check #1 (Eng /Gov ) Oct 18 th Essential Question First Draft (Gov) Nov 1 st Consultant Agreement Form (Gov) Experience Plan (Gov) Nov 8 th Source Check #2 (1 Ac. Journal) (Gov) Nov 15 th EXPERIENCE Interview Notes (Eng) Nov 29 th Source Check #3 (1 Ac. Journal) (Eng) Dec 6 th Social Issue Research Paper Outline (Eng) Dec 13 th Social Issue Research Paper (Eng) Source Check #4 (Include In Ann Bib) (Gov) Annotated Bibliography #1 (Gov) Jan 9 th to 27 th Social Issue Research Presentation (Gov) Jan 10 th 5 Experience Hours Log (Gov) Jan 17 th Service Plan (Econ) Semester 2 Feb 7 th SERVICE Interview Notes (Eng) EQ Draft (Gov/Eng) Feb 14 th Source Check #5 (1 Ac. Journal) (Econ) Thank You Email (Eng) Feb 28 th Source Check #6 (Eng) March 7th Policy Paper Outline (Econ) March 14 th Policy Paper (Econ) Annotated Bibliography #2 (Eng) March 28 th Service Verification (Econ) March 27 th to April 13 th Policy/Service Presentation (Eng) April 11 th Answer Paper (Eng) Government Advocacy Letter (Econ) April 25 th Binder Check (Eng) April 28 th Last Day to Turn in Work! May 24 th and 25 th Testimonies (Grade in Eng) Parental Notification of Student Participation in QUEST (Due 9/27/2016 in Government) I am the parent or legal guardian of ______________________________________________, who is a Senior at Irvington High School. I understand that as part of the senior curriculum at Irvington High School, he/she will participate in the QUEST project and that his/her successful completion of this benchmark is necessary to graduate from Irvington High School. I understand that

PG, McDonalds and KFC Companies in the Saudi Arabian Market

PG, McDonalds and KFC Companies in the Saudi Arabian Market Management differs from one organization to another due to the differences in size and income. Multinationals, SMEs, and global organizations have different styles of management since they deal with different cultures, employees, and clients in various areas of investment.Advertising We will write a custom coursework sample on PG, McDonalds and KFC Companies in the Saudi Arabian Market specifically for you for only $16.05 $11/page Learn More At the global and multinational level, an organization has to adjust to international management standards in order to be successful in business. Organizations like McDonalds, KFC, and PG operate at global and multinational levels and this forces them to promote international human resource and ethics management (Shankar 12). The purpose of this discussion is to analyze the position of PG, McDonalds, and KFC in the Saudi Arabian market. PG’s Foreign Investment in Saudi Arabia PG is a multinational organization wit h branches in most parts of the world. Initially, it avoided Saudi Arabia due to the stringent business rules that the government had set on people. After opening up the market to the rest of the world, many organizations, including PG, showed interest in Saudi Arabia. PG chose Saudi Arabia since the country is a key business hub for the Middle East. Many people associate with Saudi Arabia when conducting oil deals, and they would probably take interest in other industries like PG operating in the country. Secondly, PG considered the availability of raw materials for its products.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Saudi Arabia has affordable materials extracted from crude oil to make candles, soap, and other products that PG manufactures. Besides availability of affordable labor, ready buyers, and raw materials, PG opted for Saudi Arabia due to the availability of distributors of its products. Abudawood Trading Company Limited is a distributor of PG products and the company formed a joint venture with Proctor and Gamble to increase awareness of PG products in Saudi Arabia (Buckman 24). Finally, Saudi Arabia promotes growth of many organizations in terms of publicity and income generation owing to its huge population. Pepsis Improvement in Saudi Arabia After entering the Saudi Arabian market, Pepsi identified various strategies of survival in the market that the government initially closed to foreign investors. After a conclusive SWOT and PESTEL analysis, Pepsi developed workable measures of remaining relevant in the competitive economy. Pepsi invests in quality marketing, branding, and packaging since its greatest rival Coca-Cola equally provides similar services. In order to be unique, the company introduced Pepsi diet, which has fiber that helps in reducing weight gain, and improving health. Health consciousness is a major concern in Sau di Arabia, which the Muslim religion strongly supports. In Saudi Arabia, Islam deters residents from consuming alcohol or pork, as they consider such foods as unhealthy. The same applies to high calorie content foods and soft drinks that contain high levels of sugar, preservatives, and carbon.Advertising We will write a custom coursework sample on PG, McDonalds and KFC Companies in the Saudi Arabian Market specifically for you for only $16.05 $11/page Learn More Pepsi realized such concerns and developed Pepsi diet to increase consumer consciousness about health while enjoying soft drinks. In its adverts, Pepsi uses Saudi locals and celebrities in order to increase consumer association with the products that it manufactures in the country (Cho and Moon 41). Recommendations for KFC in Beating Competitors KFC needs to learn the things that are unique to Saudi Arabians that other countries do not consider in order to provide better services as consumers expect . For instance, KFC should not ignore religion, dressing, language, and etiquette, as they are vital to Saudi residents. KFC has strengths over competitors like Albaik since it has many branches across the world. Albaik has no branches outside Jeddah, which reduces its chances of gaining publicity over KFC. Another strength that KFC needs to capitalize on is the fact that Albaik does not respond to concerns raised over fast foods. KFC equally sells processed fast food, but it serves portions of salads, non-alcoholic wines, fresh juices, and low calorie foods. Albaik does not recognize the significance of changing the styles of manufacturing foods owing to transforming consumer demands. This gives KFC an advantage over rivals in the Saudi Arabian market, which the company needs to recognize. KFC needs to employ many Saudi residents instead of importing workers from the US. Corporate social responsibility is about providing employment opportunities, tax payment, and ability to care fo r the social and geographic environments (Sims 32).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will definitely make KFC trustworthy to prospective consumers and will enable it gain competitive advantage over competitors. McDonald Company A multinational company operates in more than one country in terms of establishing different branches across the world. A global company has a single headquarter, but uses technology to respond to consumer needs. In essence, McDonald is a global multinational company headquartered in the US, but with many branches across the world. It has over 34,000 outlets operating in different countries in the world. Moreover, it has franchises in the US and communicates to other clients through social media, its website, and online marketing tactics. This makes it a global company that uses technology to interact with consumers from different parts of the world. McDonald has branches in the US, the UK, parts of Africa, Asia, and Middle East (Pride, Hughes, and Kapoor 84). Physical investment and the ability to learn new cultures by paying for licens es in countries of investment make it a multinational corporation. Companies combine both global and multinational techniques in order to acquire the highest number of consumers willing to purchase products from the company. Being a multinational company is more costly as opposed to being a global company per se (Pride, Hughes, and Kapoor 82). A global company spends limited resources in marketing, tax payment, and shipping. On the other hand, it becomes difficult to develop trustworthy relationships with the target population. Companies and Internationalization Internationalization links SMEs to multinationals making it easy to share information, resources, or even form mergers. PG entered the Saudi Arabian market in 1955, and this expanded its international connections. It merged with Abudawood Trading Company Limited, which expanded its market share in the country. Saudi Basic Industries Corporation (SABIC) is an example of an organization that benefits from internationalization. It established a strong presence in the Gulf region and Asia even though the corporation does not deal in oil. Saudi Arabian Aramco is another example of an organization that strives to attain international recognition (Shankar 42). These organizations realized that cultural barriers deter effective trade between Saudi Arabia and the international countries. Such corporations deal with foreign countries in Europe and America differently since cultural appreciation is an important element of business management. FDI vs. Portfolio Management Foreign Direct Investment (FDI) refers to the possibility of an enterprise to own 10%+1 of an overseas business investment. On the other hand, portfolio management refers to a company’s investment in its own business. For instance, when PG trades with Abudawood Trading Company Limited, it has investments in a foreign company, Saudi Arabia. FDI Advantages Companies easily develop mutually beneficial relationships with other countries throug h FDI. This enables them to brand position their commodities in the country given that the other company that understands the prevailing market conditions can always market their commodities of the foreign company. Increase in international relations promotes sales, which increases profits for an organization (Pride, Hughes, and Kapoor 61). FDI makes it easy for a foreign organization to understand the political, social, and political environments of the target market before opting to invest in the country completely. Corporations get competitive advantage over rivals that operate independently. FDI is important for the local and foreign companies involved in the agreement. FDI Disadvantages FDI involves interactions between different organizational cultures, which might cause conflicts between the involved organizations. The corporation that owns over 10% of the foreign company’s assets may dominate the group while adding no value to the union. FDI is about risk taking in co mparison to portfolio management that many organizations from advanced countries use. Under portfolio management, people who understand the organizational culture including financial organizations and the government play a role in ensuring that the invested money is safe. Finally, through FDI, it can be difficult to transform some assets into cash when emergencies occur. PG’s FDI in Saudi Arabia Proctor and Gamble realized that Foreign Direct Investment (FDI) is a responsibility and an opportunity at the same time. In essence, while taking an advantage of the investment opportunity, it needed to exercises various precautions. First, PG assessed the environment of investment, which included Saudi Arabian political, social, technological, and economic position. This enabled the company to understand that the negative environmental factors were fewer as opposed to the positive elements. Notably, the study gave PG good reasons to seek a distributor (Shankar 33). Secondly, PG made an individual entry into the new market and assessed all other organizations, but settled on Abudawood Trading Company Limited. This follows its ability to trust the other company after assessing their performance in the market since inception. Additionally, PG officials met with Abudawood Trading Company Limited officials for negotiations. PG trusted Abudawood Trading Company Limited after working with it as a distributor for a long time. During negotiations, PG considered the importance of signing agreements that favor both firms. The greatest element of consideration for PG was sustainability in Saudi Arabia and the possibility of increasing the consumer base. PG considered a growth opportunity in Saudi Arabia, and since Abudawood Trading Company Limited understood clearly the market conditions, it definitely provided the best guidance to PG. Finally, PG looked at diversity, availability of affordable raw materials, availability of human resources, and costs of production (Dunni ng 18). Egypt’s Economic System Closed economic systems normally prevent foreign investors from establishing corporations in their countries. Egypt is the exact difference of a closed system since investors can easily establish brands in Egypt, but the challenge is that nobody cares about investment activities. Political instability and poor trade policies make it difficult to trust Egypt, especially when dealing with FDI cases. Egypt has a laissez faire system in which nobody really controls the economy (Kaplan 74). Studies indicated that it has the unrestricted system in which many government bureaucrats use taxes for personal gain. Many middle class residents pay taxes, but few rich people benefit from such efforts. Egyptians need thorough knowledge on financial management so that they can take control of the economy instead of leaving it to a few bureaucrats. Uncontrolled markets have significant impacts on Egyptians including increase in unemployment rates, increase in t axation, inflation, and increase in national debts. Egypt’s Benefits by Gaining Admission to GCC Gulf Corporation Council (GCC) consists of oil producing countries that invest within the Gulf area, Europe, and Asia. GCC provides rules that govern member states in order to establish high discipline levels. GCC ensures that the involved countries ensure that conflicts within a country do not interfere with trade. This helps in stabilizing the economy even in moments of conflict or inflation. Egypt needs to join GCC in order to acquire the status of other states like Kuwait, UAE, and Saudi Arabia. GCC sets clear standards concerning management of oil reservoirs and companies, and this reduces confusions over ownership of various oil fields. Hazem al-Beblawi, Egypt’s deputy prime minister, displayed interest in the proposal that seeks to incorporate Egypt in GCC. He understands that Egypt needs to interact with countries that will support it with financial information. Suc h levels of empowerment will help the country reduce its budget deficit and promote self-employment in order to reduce the unemployment gap (Kaplan 74). Risks of FDI in Egypt As mentioned earlier, FDI is a risk measure, but a corporation needs to assess the political and socio-economic environments. The past political unrests in Egypt made the country economically unstable. Government bureaucracy and budget deficit in Egypt make companies unstable and a merger with such companies poses a threat to foreign corporations. Companies that apply portfolio management may succeed in their operation. For instance, when inflation occurs, a company can sell its assets quickly and recover the funds (Dunning 47). An unstable economy like Egypt keeps changing and FDI becomes risky since it would be impossible to recover invested funds in another corporation that might be experiencing losses (Kaplan 19). FDI is only possible in closed and capitalist markets that have certain levels of control. The Egyptian economy lacks proper management, thus posing security risks for investment-oriented institutions. Buckman, Greg. Globalization tame it or scrap it?. Dhaka [Bangladesh: University Press ;, 2004. Print. Cho, Tong, and Hwy Moon. From Adam Smith to Michael Porter evolution of competitiveness theory. Singapore: World Scientific Pub., 2001. Print. Dunning, John H.. Multinational enterprises and the global economy. Wokingham, England: Addison-Wesley, 19921993. Print. Kaplan, Leslie C.. Economy and industry in ancient Egypt. New York: PowerKids Press, 2004. Print. Pride, William M., Robert James Hughes, and Jack R. Kapoor. Business. Sixth ed. Mason: South-Western Cengage, 2012. Print. Shankar, Venkatesh. Handbook of marketing strategy. Cheltenham, UK: Edward Elgar Pub., 2012. Print. Sims, Ronald R.. Ethics and corporate social responsibility why giants fall. Westport, Conn.: Praeger, 2003. Print.

Marketing Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing - Research Paper Example This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal. Table of Contents Page No. 1. Introduction †¦Ã¢â‚¬ ¦.. 3 2. Issue Problem †¦Ã¢â‚¬ ¦.. 4 3. Analysis and Application †¦Ã¢â‚¬ ¦.. 8 a. Australian Culture †¦Ã¢â‚¬ ¦.. 9 b. Gender Role in Australia †¦Ã¢â‚¬ ¦.. 9 c. Social Classes in Australia †¦Ã¢â‚¬ ¦.. 10 d. Core Australian Values †¦Ã¢â‚¬ ¦.. 11 e. Target Market †¦Ã¢â‚¬ ¦.. 11 4. Application †¦Ã¢â‚¬ ¦.. 13 5. Recommendations †¦Ã¢â‚¬ ¦.. 14 6. References †¦Ã¢â‚¬ ¦.. 16 Introduction L’Oreal is one of the largest Cosmetics and Beauty Products Company and offers a big range of hair and beauty products with 23 global brands. With headquarters located in the world fashion capital of Paris, L’Oreal enjoys a strong global presence in more than a hundred countries (L’Oreal, 2011). L’Oreal has made a division withi n its product according to their target market that is consumer products, luxury products, professional products and active cosmetics. These product ranges cater to different kinds of consumers depending on their specific needs. Issue/Problem After analyzing the marketing campaigns of L’Oreal, a few issues have been identified that could be improved so as it increase brand loyalty within the Australian market for L’Oreal. At this time, L’Oreal is a multinational product that has to compete with other cosmetic and beauty products that includes both international products and national products. With a cosmetics company, brand loyalty can be quite advantageous as consumers prefer to buy products from the same company that they are satisfied. They do not wish to invest in new brands where they are not aware of the quality of the product. The reason is because all kinds of people are conscious about their skin and the impact of cosmetics on their skin. For this reaso n, brand loyalty is imperative for cosmetics and beauty products companies and this can be developed by effectively using consumer behavior theories to bring consumers to buy a particular product (Ergin, Ozdemir and Pariliti, 2005). But for this we need to analyze the marketing problems that are apparent in L’Oreal’s marketing campaign. When brand enter into new markets, they often face certain barriers when communicating with the new consumers. The core values of these consumers are often different from that of the previous consumers and sometimes even clash with each other. For this reason, local marketers are hired for the promotion of the brand keeping in view the new consumers (Boone and Kurtz, 2011). In the case of L’Oreal, marketers in all countries follow the international pattern of marketing. The products are advertised in almost the same manner in every country. This alienates the brand as an international brand. The consumers are more confident in in vesting in brands that appear friendly and act as their friend. L’Oreal has alienated itself through its marketing. The following example shows L’Oreal advertising in two different countries, namely Australia and Japan. Though one can differentiate through the language but consumers want to see faces they can identify with. L’Oreal advertising Japan L’Oreal advertising Australia Though L’Oreal is an internationally active brand, its presence in Australia leaves a lot to be demanded. As Generation Y is increasing its

International Business and Management. Global Expansion Essay

International Business and Management. Global Expansion - Essay Example Working in a country that one is not familiar with, is a great challenge in itself. More so, when it involves the establishment of a branch office of one's company or deals with the successful initiation of an extension of the company, in a scenario completely different from the one, one are familiar with. Heading these operations that delve into international horizons and expansion plans build up more responsibility that needs to be fulfilled, on one's part. Therefore, a great amount of thought-processing and execution must go down into such plans, before embarking on a conclusion. You are partners in a leading management consultancy in London. You have been asked to set up an office in the capital city of CHINA. You are required to write a report for the senior partners. What is striking in an international expansion programme, is the Cultural Difference and Incompatibility one is bound to face. Numerous theories have been put forth, with regards to this. One such theory, is Geert Hofstede's 'Cultural Dimensions Theory'. Hofstede believes that management is not something that is related solely to business, but also extends in other aspects of life. (Website: http://www.valuebasedmanagement.net/methods_hofstede.html). He divides the cultural dimensions into four different dimensions, and later on went on to add a fifth dimension. The first dimension that he talks about is Individualism, wherein he highlights the extent of individual handling of projects, and the degree of group or team work that is existent in a management scenario. The second dimension is that of power distance, wherein he talks about the partisan politics. He delves into areas like inequality in management, biased outlook of those in superior positions and the like. The third, is that of certainty, which is nothing but the risk factor that is prevalent in businesses that expand beyond cultural borders. The fourth dimension is that of achievement or masculinity, which is the difference s in the task management between the sexes. The fifth dimension, that was later proposed by him, is Long term vs. Short term orientation, which talks about the time period of existent of the business unit in the extra-cultural scenario. Therefore, his theory states that management not only requires a business to look into the business operations, but to also l ook into other operations that govern an individual involved with the business. This is where culture comes into the perspective in business expansion. China is one of the favourable fast-growing sites for international expansion of business, trade and commerce. Transfer of technology, the

Standard Form Of Contract With Quantities Construction Essay

Standard Form Of Contract With Quantities Construction Essay This report will outline the full range of roles and responsibilities within the JCT 2005 Standard Form of Contract with Quantities (SBC/Q) for the project of Oasis Leisure Complex. This project is at the request of the employer the Gallagher Brothers, Duck Construction (UK) Ltd have been successful in winning the contract to complete the building works. For this project the contract to be used is the JCT 2005 Standard Form of Contract with Quantities (SBC/Q). With this type of contract being selected there are certain roles and responsibilities that each party involved in the contract must observe. The key personnel involved in a contract of this type are as follows:- Roles Within Project (Standard Building Contract: Ed 2 Construction Contracts: Ed 4) Employer Client The client is the employer for the project; this can be a single person, a partnership or a large scale company. The client is the role which issues the project requirements and provides the funding for the building works to go ahead. The client must select a principle contractor or a representative who is skilled in this type of contract to ensure the contract and project are carried out correctly. Professionals Principle Contractor/Project Manager/Representative The principle contractor will work on behalf of the employer to carry out all the major elements of the building project and the contractual procedures. The principle contractor will be in contact with all of the key personnel within the project liaising and instructing all of the external companies brought in to carry all of the building and design related work. As can be seen on the diagram below (Standard Building Contract: Ed 2 ) the principle contractor will have to liaise with multiple parties throughout the whole of the projects duration ensuring all the employers requirements are carried out. Architect An Architect must also be employed in most projects, this can be done by the employer prior to appointing a principle contractor or they can be selected by the principle contractor when the project is underway. The architects role is to work with the client and the principle contractor to come up with an overall design from the requirements laid down by the employer. They will ensure that the building is functional and achievable and will provide all the drawings for the complete project with exact measurements and details for construction. The architect will also work with designers and technologists to complete the drawings for the project to take shape. They are responsible for any changes that need to be made from the existing drawings. The roles of these specialists are:- Technologist The technologist will ensure the structure and design ideas from the architect are feasible. They will specify materials and structural design for the contracted builders to follow Designer The designer will specialise in fit out and interior area design and functionality. They will specify finishes and qualities of areas throughout the building project. Quantity Surveyor The role of the quantity surveyor is to provide measurement and costing from the architects drawings. The QS will carry out this task to get an accurate cost model for the project from the drawings they are supplied with to give to the employer as a projected quote for completion of the building. The QS will work throughout the project adjusting the costing and final accounts as the job progresses if any changes or variations occur. Management Main Contractor Person in Charge (PIC)/Site Manager The role of the PIC/Site Manager is to be permanently on site to supervise the building works. They are usually specified by the principle contractor to act upon the role of the principle contractor via an onsite basis. The PIC/Site Manager is responsible for all building works taking place onsite; they are also responsible for all direction and specification given by any inspectors or Clerk of Works. Clerk of Works The Clerk of Works is employed by the client to work with the Architect in an onsite inspector role. The Clerk of Works responsibility is to ensure that all the design elements of the architects plans are being carried out and are being done to the correct specifications from the employer. Contractor The role of the contractor is to work on behalf of the principle contractor to appoint each of the specialist trades needed to build the project; these specialists are known as sub-contractors. The contractor will source builders, glazers, plumbers etc to carry out each of the individual tasks that will need to be carried out to complete the final structure. The contractor will also liaise with suppliers to ensure that correct materials are ordered, the best prices are paid and that all materials are delivered to site at the right times. They ensure that the Sub-contractors are aware of the work that is required of them and coordinating all the elements taking place on the site at specific times of the construction process. Works Contractors Sub contractors This role consists of the builders, plumbers, glazers etc employed by the contractor. They are specialists in each of their individual trades and will be responsible for the actual construction and works that take place on site. Suppliers This role consists of taking orders and supplying materials on site that are required by the sub-contractors. Specific suppliers are normally stipulated in the contract and they will provide all of the required materials for the project for an agreed amount. Materials that they will supply can consist of sand for brickwork, block work, hardcore etc. Problems Conflicts (Construction Contracts: Ed 4) Many of the individual roles that have been outlined above will have never worked in collaboration with each other on a personal basis as well as the client potentially being inexperienced in the contract and construction process. With so many different roles having to come together and work efficiently over a large scale project inevitably problems will occur as the plans take shape. These issues are common with most projects and if managed correctly can be easily overcome, the use of a JCT contract will aid in solving the problems that occur and build a strong and reliable team. Some of the common problems and conflicts are as follows: Large-scale Project Team The size and scale of man power and people involved even within the smallest of construction projects is very difficult to manage without problems. With so many different trades and specialisations coming together on one project communication and understanding is key. Many different professionals will no doubt be spread out across the country and will have to work together efficiently to ensure the project takes place, is to the correct specifications and on time. The timing of each trade or skill taking place must be streamlined in order to minimise the problems that may occur. Communication must be focused on at all times as this is the easiest solution to the problems that occur with large scale teams. Professional Pride Due to most people and trades involved with the project never working with each other on a single construction project pride and ignorance can play a huge role in conflicts occurring. Each individual is responsible for their part of the project and will face charges or sanctions if they do not carry out their role properly. Because of this some trades or individuals will feel that they are at a higher worth than other members of the project and that other roles are inferior. This attitude should be avoided at all costs, the principle contractor should ensure that all roles are working well together and take relative steps to counter any problems occurring or remedy any existing problems by liaising with the personnel involved. Task/Timescale Overlaps Almost all projects will have a timescale associated with them. Most projects will be meticulously planned so that all building and consultation works take place as efficiently and smoothly as possible. Each stage will be in line with all of the other tasks to ensure that no conflict occurs. Unfortunately task/timescale overlaps are also inevitable, damage limitations or contingencies should be thought through to ensure projects do not fall too far behind. The best way to counter this problem is to have someone meticulously monitor and adjust a semi-flexible timescale plan which is developed as the project takes place, this will ensure that the problem planned components can be changed quickly without too much disruption. As shown above all the roles and responsibilities are outlined in the JCT contract, this helps to minimize the problems that can occur on a construction project. The JCT does this by clearly outlining each persons role and responsibility with in the whole of the construction project, it ensures that each person is fully aware of what is expected of them and if problems do occur the contract outlines can be used to source and remedy the problem immediately and efficiently.

Nebosh Igc Study Notes

Element 6 Page 1 of 6 Describe the general principles of control and basic hierarchy of risk reduction measures that encompass technical, behavioral and procedural controls? General Principles of Prevention: There are some general principles of prevention that can be applied to eliminate hazards and reduce the risk in the workplace. These principles rely on the correct selection of technical, procedural and behavioral controls. 1. Avoid risk: 2. Evaluate risks which cannot be avoided 3. Control hazards at source: 4. Adapt work to suit the individual 5. Adapt to technical progress 6.Replace the dangerous with the non dangerous or less dangerous 7. Develop logical overall prevention policy 8. Give priority to collective protective measures over individual protective measures: 9. Give appropriate information, instruction, training and supervision to employees. Avoid Risks: Where possible Evaluate risks which cannot be avoided: Through the risk assessment process Control hazards at sourc e: By going to the source of the problem directly (e. g. if there is noise hazards in the workplace tackle the source of the nose> Adapt work to suit the individual:By applying good ergonomic principles to job and workplace design (by job rotation) Replace the dangerous with the non dangerous or less dangerous: By substituting one hazard with something less hazardous e. g. replace a corrosive chemical with one that does the same job but is classified as less irritant and less harmful Develop a coherent overall prevention policy: By consistency using the same approach across the whole organization Give priority to collective protective measures over individual protective measures: By creating a workplace that is safe for all rather than relying on measures that only protect one worker at a time e. . install a guard rail rather than rely on PPE. Why do instruction, training and supervision form a part of safe system? Give appropriate information, instruction, training and supervision to employee: So that workers have the necessary background information to make correct choices. IGC-1 Element 6 Page 2 of 6 When selecting control options form these general principles of prevention you should be aware that preventive measure can be categorized as: 1. Technical 2. Procedural 3. Behavioral General Hierarchy of Control The following elements make up the general hierarchy of control: 1. . 3. 4. 5. 6. 7. 8. 9. 10. Avoid risks Elimination / substitution Reduce exposure or the time of exposure Isolation / segregation Engineering controls Safe system or work Training and information Personal protective equipment Welfare Monitoring and supervision Avoid risks Risk avoidance is simply to avoid completely the activity giving rise to the risk Elimination / substitution If a hazard can be eliminated then the risk created by the hazards disappears. For example hazardous substances can sometimes be replaced with materials which do the same job but present no risk to health.Reduce exposure or the time of exposure If the degree to which a worker is exposed to hazard can be reduced then that worker is far less likely to have an accident with that hazard. For example an engineer who spend all day working on machinery with hazardous moving parts is more likely to suffer injury than the engineer who spend only an hour of their working day to exposed to the same hazard. Isolation / segregation Isolation: The aim her to isolate the hazard physically so that nobody is exposed to it e. g. coustic enclosure of a noisy machine to reduce the noise exposure; guards around moving machinery to prevent contact Segregation: refer to the idea that certain hazards must not be accessible to unauthorized workers e. g. in a workplace with radiation hazard only authorized person should have access only What do engineering controls do? Engineering controls IGC-1 Element 6 Page 3 of 6 Engineering control involves use of an engineering solution to prevent exposure to the hazard. Engi neering control also refer to the inclusion of safety features that ensure that the item is used in correct way.For example interlock switches are fitted to moveable guard on machinery to ensure that when guard is open the machine will not work but guard is close it will. Safe system of work Safe system of work procedure helps to eliminate hazards or minimizes the risk associated with them. Training and information Training is instrumental in enabling employees to become competent. Personal protective equipment Equipment or clothing that is worn or held by a worker that protects them from one or more risks to their safety or health. It is duty of employer to: ? ? ? ? ? Supply suitable PPE where risk cannot be controlled by other more effective methods Ensure that when tow more items of PPE have to be worn together they are compatible Provide suitable storage for PPE Provide information instructions and training to workers on the PPE they will wear. Enforce the use of PPE Replace or repair damaged or lost items. Welfare Welfare facilities include the provision of toilets, washing facilities, clean drinking water, rest area and clean place for eat meals. Monitoring and supervisionMonitoring: For maintain surveillance over something by periodic observation or measurement and inspection to ensure that they are using prescribed safe working method. Supervision: Refers to routine inspection and surveillance or workers but concern direct line management authority to control behavior Define a safe system of work? SAFE SYSTEM OF WORK: A safe system of work is a formal procedure based on a systematic examination of work in order to identify the hazards. It defines safe methods of working which eliminate those hazards or minimize the risks associated with themResponsibilities of Employer: It is the responsibilities of the employer to develop safe systems of work with the involvement of both competent persons and employees who will be carrying out the work. These safe sys tem must be documented. IGC-1 Element 6 Page 4 of 6 What is the difference between technical, procedural and behavioral controls? Technical, procedural and behavioral controls: As safe system of work will involve all the elements of control that we identified ealrlier in the general hierarchy of control 1.Technical or engineering control 2. Procedural control 3. Behavioral control Technical or engineering control: Applied directly to the hazard in order to minimize the risk, this may involve fencing or barriers of different kinds to isolate workers from hazard. Procedural control: The way, in which work should be carried out in relation to the hazards, They specify the exact tasks involved their sequence and the safety actions and checks which have to taken. Behavioral Control: How the individual worker acts in relation to the hazard e. . good housekeeping or using PPE Development of a safe system of work: Safe system of work usually developed using the process of task analysis, whi ch involves breaking work down into a series of steps so that hazards can be identified and risk controlled at each step using technical, procedural and behavioral controls. Once developed, safe systems must be implemented and monitored to ensure continued effectiveness. Describe what factors should be considered when developing and implementing a safe system of work?When developing a safe system of work it is important to consider that 1. 2. 3. 4. PEOPLE: Who is the SSW for what level of competence or technical ability should they have? EQUIPMENT: What equipment will be worked on? What safety equipment will be required? MATERIALS: what materials will be used or handled the work? Who will waste dispose of? ENVIRONMENT: in what type of environment will the work take place? Useful acronym SREDIM can be used to identify the hazard associated with every step of work 1. 2. 3. 4. 5. 6.Select the task to b analyzed Record the steps or stages of the task Evaluate the risk associated with ea ch step Develop the safe working method Implement the safe working method Monitor to ensure it is effective. IGC-1 Element 6 Page 5 of 6 Explain the role and function of a permit to work system? Or What is permit to work? Permit to work system: A permit to work system is formal documented safety procedure forming part of a safe system of work which ensures that all necessary actions are taken before during and after particularly high risk work.A permit system formalizes the control of high risk work to ensure that all the risks have been identified all the precaution put in place and that appropriate information has been communicated to all relevant parties. What are the key elements of typical permit? There are four main sections to a permit to work: 1. Issue 4 Cancellation 2. Receipt 5. Extension 3. Clearance / return to service Explain the need of emergency procedures and the arrangements for contracting emergency services? Or What is the main objective of an emergency procedure? Emergency Procedures:Importance of developing emergency procedures: An organization should develop emergency procedures to deal with foreseeable incidents such as: Fire, bomb threat, spillage of a hazardous chemical , release of a toxic gas, outbreak of disease, severe weather or flooding and multiple casualty accident. Emergency procedures: These procedures should cover the internal arrangements for dealing with the foreseeable incidents which will include; 1. Procedure to follow 2. Provision of suitable equipment 3. Nomination of responsible staff 4. Provision of training and information 5. Drills and exercises 6.Contracting the emergency services Procedure to follow In the event of a fire normal practice for worker to exit the building and go to assembly area but in bomb thread this will be opposite person has to go inside the building and away from the windows Provision of suitable equipment IGC-1 Element 6 Page 6 of 6 If there is a fire suitable fire extinguisher are available and proper PPE wear by the person involve in fire fighting Nomination of responsible staff In case of fire there need for fire wardens and fire marshal who will tell to occupant of building about safety instruction in case of fire.Provision of training and information Workers will only know what to do in case of emergency if they have training and information Drills and exercises Emergency procedure should be practiced to ensure that people are familiar with action they might be expected in case of emergency Contracting the emergency services (first Aid) Describe the requirements for and effective e provision of first aid in the workplace? First Aid Requirements: An employer must make appropriate first aid provision for his employees. This will include ? First aid facilities ? Equipment ?Appropriately trained personnel. What factors might need to be considered when determining the first aid provision for a workplace? First aid coverage: To determine what first aid provision to make an employer will have to undertake an assessment which should consider various factors such as: ? The general risk level of the workplace ? The hazards present in the workplace ? Accident history ? The presence of vulnerable persons ? The number of workers in the workplace ? Work patterns and shift systems of workers ? The geographic location of the workplace ? The spread of the workplace IGC-1